Package

©
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WHEN HISTORY AND CULTURE MEET
A Special Tribute to Los Angeles - The Creative Capital of the World©
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Presented by

THE FORT MOORE MEMORIAL COMMITTEE
Carol Autenrieth, Chair
(310) 864-9377

in association with

SALUTE AMERICA©
Douglas L. Young
(865) 679-8608

This proposal is intended to provide information concerning a “Special Tribute to Los Angeles - Celebrating the Creative Capital of the World.” This proposal sets forth sponsorship opportunities for the event and is a guide for those interested in the community and public relations opportunity offered herein. We do not warrant the accuracy of any information contained herein or the success of any proposed event. Any potential sponsor, alliance partner, contributor, or anyone interested in a marketing or in a business strategic alliance should act with due diligence to independently verify information contained herein on the public relations, marketing, or the business expectations. This Proposal contains forward-looking statements that are intended as expectations and not as statements of fact. The Fort Moore Memorial Committee has been granted all rights protected herein for the July 4^th 2006 event. Any money raised by this package will be on behalf of the Fort Moore Memorial Committee.

NOTICE

This document, the concepts of this document, and the concepts and marketing matter contained herein are copyrighted concept and material owned by www.SaluteAmerica.org (herein “Salute America” or “Salute America Campaign”). Salute America has the right or license to use the material and concepts set forth herein, except for matter referenced in this document which is specified as research or data provided by others, and then only to the extent that a third party has obtained copyright protection. The marketing concepts and approach shall be considered as copyrighted ad campaigns, copyrighted slogans, and copyrighted marketing techniques and approach. The ideas set forth in this document are proprietary in nature and are disclosed herein on a confidential basis and for a business, marketing purpose designed to stimulate interest in and money for the projects set forth herein. The acceptance of and review of the document shall constitute an agreement not to disclose the matter contained herein accept with the express consent of Salute America or as may be reasonably necessary to further the purposes of an intended sponsorship, alliance, partnership, or other business relationship. Any use or reproduction of any matter contained herein without the express written consent of Salute America is prohibited and shall constitute copyright or other infringement subjecting the person or company using this material or document to civil damages and to injunction. The Fort Moore Memorial Committee has been granted all rights protected herein for the July 4^th 2006 event.

1. OVERVIEW OF 15^th ANNUAL EVENT……. ……………………………………… 6

Culturally diverse event involving the entire city
Parade with entries from many cultures and industries
Early California experience
Historical reenactments with cannon and musket fire
California pioneers encampment
Buffalo soldiers
Evening dance with early Californio music
Fireworks show
Proclamation - “Creative Capital of the World©”.
Awards for CAN DO Kids and others
A taste of L.A. – multicultural food
International involvement
Homeland security preparedness
Emergency relief fund raising
Anti drug and alcohol awareness
Festival for history, art, music, dance and more

2. PUBLIC RELATIONS OPPORTUNITY…………………………………………….. 8

Unique nature of the festival.
Biggest July 4^th event in downtown Los Angeles
A first – proclamation of Los Angeles as “Creative Capital of the World©”
Culturally diverse event involving entire city
Potential to involve creative industries
Lasting impact.

3. MAXIMIZING THE POTENTIAL……………………………………………………10

Coalition of events
Broad based awards/events committee.
The build-up.
Special events
Tying events together (Children’s Mural, LA’s 225^th Birthday, Sister Cities Program)
Documentary film or special
Music album
Program with historical Information about L.A.

4. AWARDS…………………………………………………………………………….11

Proclamation Los Angeles as Creative Capital of World
Tributes inspire achievement.
Salute America Awards honoring CAN DO Kids, veterans and others

5. ESTABLISHING COMMITTEES………………………………………………….12

Planning committee - getting everyone involved.
Purpose of committee - "Coalition for Los Angeles."

6. TYING INTO EXISTING EVENTS…………………………………………………13

An event bonus
Involving many organizations
Creating synergy – reducing the burden

7. PEOPLE INVOLVED ………………………………..……………………………..13

8. SUMMARY…………………………………………………………………………...18

Attachment No. 3 - Potential organizations to get involved

Attachment No. 4 – Event pictures

Attachment No. 5 – Event schedule

Attachment No. 6 - Sponsor options

Attachment No. 7 - Preliminary budget upon request

When History and Culture Meet
July 4th 2006 Celebrating L.A.'s First Independence Day
A Fort Moore Memorial Annual Event
In association with Salute America

Los Angeles is certainly the dream maker providing a beacon of hope to its citizenry and to the world. It is a melting pot of cultural diversity rich with history, creative talent and unlimited potential. It is strong and optimistic with ever-greater dreams for achievement. Los Angeles is the home of unfettered entrepreneurship, cutting edge technology, and imagination. The city hosts a diverse array of creative industries, including music, television, film, dance, entertainment, publishing, art, fashion, theatrical and many others. When originally conceived Los Angeles was envisioned as an art and cultural center for the world. Now, over 200 years later the dream continues. Los Angeles has become the "Creative Capital of the World" with an ever-greater destiny still unfolding in the 21st Century.

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The 15th Annual
SALUTE TO LOS ANGELES
Celebrating “The Creative Capital of the World”
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"Los Angeles is strong, optimistic and full of the kind of challenges that create opportunity. Indeed, Los Angeles is undisputedly the creative capital of the world, home to the world's most cutting-edge companies, people, and trends."
-- L.A. Mayor James Hahn 2002 - Speech to Rotarians
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Overview. On July 4th 2006, the Fort Moore Memorial Committee[1] will lead a coalition of organizations in a salute to the City of Los Angeles as the Creative Capital of the World. This festival will pay tribute to the City of Los Angeles, its history, its culture and its people with a multicultural intergenerational celebration which includes a parade, historical reenactments, awards, vendors, booths, and much more. This multicultural event provides an entertaining day of learning and excitement for the whole family.

The July 4th 2006, festival will unite the communities, industries, media, government, arts, and others of Los Angeles to celebrate L.A.’s 1^st Independence Day of July 4^th 1847, its history and its people and recognize that Los Angeles is the "Creative Capital of the World."

This 15^th annual 4^th of July event[2] pays tribute to the history of Los Angeles, its pioneers, the first Los Angeles Independence Day of July 4^th 1847, at the historical Fort Moore Pioneer Monument.[3] The annual parade of reenactors, bands, and dignitaries will follow an historic path through downtown L.A. This event is a fun learning experience for the entire family. It includes authentic 1847-period costumes, cannon and musket fire, historical reenactments, tributes to Los Angeles and to veterans, children’s activities, family history search on computers, pie-eating contest, entertainment, and much more. It is a true 4^th of July event celebrating Los Angeles pride and unity.

July 4th, 2006, will be the biggest event in downtown Los Angeles. You can be a part of the “echoes” of history and pay tribute to over 159 years of tradition by sponsoring or participating in the festival.

A First. This tribute to Los Angeles as the Creative Capital of the World will be a first. The time to pay tribute to the City of Los Angeles and its people for their unique place as a leader in the world of creativity is long overdue.

The salute will involve a series of events in Los Angeles that will include an official proclamation that Los Angeles is “The Creative Capital of the World,” presentation to the city of a permanent memorial, and numerous awards to members of the creative community of Los Angeles for their contributions to the art, culture and humanities. This celebration of Los Angeles will build a coalition for greater civic pride. The event will encourage members of the Los Angeles community to become ‘Ambassadors’ for their city. It will provide a cause upon which the city can rally.

Involving the greater Los Angeles area. Mayor Antonio Villaraigosa will be urged to declare July 4^th as “Salute Los Angeles Day.”

Permanent Memorial. A permanent emblem[4], plaque, sculpture, or item embedded in the sidewalk (in front of City Hall or elsewhere) stating "The Creative Capitol of the World" will be presented.

Unique Nature of the Cause. The festival will provide a tremendous public relations opportunity because of the unique combination of events, the date and the place. In addition to providing a historic multicultural festival and proclamation that Los Angeles is the Creative Capital of the World, the parade, Salute America Awards, CAN DO Kids show and events, education booths for homeland security, emergency preparedness and relief, anti drug and alcohol information, and other subjects of interest to the public which contribute to making a better world; have great public relations and photo opportunity potential.

There are no limits to the enthusiasm that may be drawn from this project. It is expected that many will desire to be a part of this historic event. An effective public relations effort will draw a great deal of media and community attention.

Lasting Impact. Sponsoring events have lasting public relations impact because the sponsor name is always associated with the festival. All promotional material, letters, and press releases will state,

A Special Tribute to Los Angeles - Celebrating the Creative Capital of the World
Presented by MAIN SPONSOR NAME or NAMES

The festival is promoted as an “Annual” event and will set the stage for years of involvement by major sponsors. This year’s sponsors will have the option for annual sponsorship and would always be a permanent part of the history of the event. Initial sponsorship would provide years of public relations opportunity.

Coalition of Events. By coordination of the public relations efforts of several events that have similar purposes or can tie into a consistent theme there can be a synergy that enhances the public relations opportunity and which still maintains the individual integrity of each event. Attention may be drawn to all events involved by a joint press event and coordinated press releases.

Broad Based Planning Committee. By establishing a planning committee which involves many members of the creative and cultural community, from, among others, the historic, film, recording, arts, media and others, there is project outreach.

The Build-up. There will be numerous small events, mixers, meet-and-greets, support meetings, ceremonies, announcements and press related activities that build up to the day that Los Angeles is officially declared "The Creative Capital of the World."

Special Events. A series of events will honor the arts, culture, history, and people of Los Angeles. An awards event saluting Los Angeles will occur on July 4^th 2006, that will include awards presentation, celebrity guests, community leaders, and speakers. A book will be produced, entitled "A Tribute to Los Angeles," about the award recipients and Los Angeles as the Creative Capital of the World. This book will be placed in over 160 branch libraries in Los Angeles as an historic memorial.

Tying Events Together. In order to maximize the build up for the July 4^th festival we will tie in with other events such as the Children’s Mural in Hollywood, LA’s 225^th Birthday, the Sister Cities Program, and other.

Documentary Film or Special. Because of the date, purpose, cultural diversity, intergeneration component of the festival the potential for a film special or documentary exists.

Music Album. The potential exists for a music album call Salute America which would contain positive uplifting songs about America and its people. Titles like “There’s a Winner in You,” “Onward America,” “The Spirit of America,” and others have already been written.

Program with Historical Information about L.A. A souvenir book with the history of Los Angeles and sponsored tributes is planned. The book would be entitled a “Tribute to Los Angeles.”

4. AWARDS
Awards: Awards will be given to individuals, organizations, businesses, communities and others involved in the preservation of history, the arts, culture, technology, science and the communications media. Recipients will be selected from across the greater Los Angeles area in an attempt to rally broad support for this celebration. We will bring together people of diverse cultures from throughout the Los Angeles area and its vast creative community for a unique tribute.

Honoring the Achievers Amongst Us. Categories that should be considered for special focus are:

·         Seniors
·         Children
·         Firemen
·         Policemen
·         Military
·         Government employees
·         News and Media
·          Historians
·          Film Industry
·          Music Industry
·          Technology/Science
·          And others

Tributes Inspire Achievement. Tributes inspire achievement and provide recognition for those that deserve it. This special tribute to Los Angeles will provide a vehicle for many organizations to recognize outstanding achievers and those that may otherwise go unrecognized.

Planning Committee - Getting Everyone Involved. This event is a project for everyone who is proud of Los Angeles. A selection committee which draws from virtually every creative and cultural corner of Los Angeles will be established in order to gain wide support for the cause. Members of the selection committee will be picked by the core organizers and should pool from prestigious organizations with substantial membership or community involvement. Twenty (20) organizations would help to maximize the public relations potential. Every organization on the committee would determine award recipients.

Purpose of Committee - "Coalition for Los Angeles." The "Coalition for Los Angeles" organizing committee will select recipients and otherwise garner support for the event. 10 organizations shall select or nominate 10 recipients (or 20 organizations can select 5 recipients.) There will be awards for the top 10 organizations and top 10 individuals.

An Event Bonus. Awards may be provided at existing events in a manner that compliments the event and provides an event bonus. Depending upon the number of awards given, a booth, table or other appropriate setting for the awards can be established where the recipient receives the award and has a picture taken with a community, event, or organization leader. There may be a place in the event where it is appropriate to introduce or announce certain special recipients.
Involving Many Organizations. Providing a vehicle for many organizations to present awards at a unique or special event creates greater community involvement and awareness of the event. Organizations tend to support awards to members of the organization or people they nominate.

DOUGLAS L. YOUNG - Founder/CEO and Chair of Salute America Campaign (Oak Ridge, Tennessee)

Mr. Young is the founder of the Salute America and the Foundation for Extra Effort (FEE) which has been responsible for causing over 850 Extra Effort Awards to be presented across the United States. Mr. Young has substantial experience in production, marketing, public relations and business development. In 2005 he produced “Let's Talk Football in Tennessee”- two local television shows in East Tennessee and a radio sports talk show airing across four radio stations. Mr. Young is the Marketing Manager, Director of Public Relations and business development for a major Nissan dealership. He is also a project coordinator for a real estate development company. He is on the Board of Directors for the Dance Hall of Fame (Los Angeles), Chaired the Committee for "Tennessee Pride," and has produced numerous events.

Mrs. Autenrieth is a community leader who has founded, promoted and organized many community events. She works actively to promote history and historical events in Los Angeles area as a historical specialist for a multi-stake area of the Church of Jesus Christ of Latter-day Saints. Mrs. Autenrieth is the Fort Moore Memorial founder and chairman and for the past 14 years she has produced their 4th of July tribute to the history of Los Angeles. Mrs. Autenrieth has worked in the motion picture and television industry since 1975. She teaches community groups how to organize events and work with city and county governments. In addition she is the Director of Public Affairs for the Church of Jesus Christ of Latter-day Saints, Santa Monica Stake, a member of the Culver City Area Alliance and chairman of their “Family Week” events 2002 & 2003 and 2005. Mrs. Autenrieth is also a member of the Daughters of Utah Pioneers, El Pueblo de Los
Angeles Camp, captain, and the Los Angeles West Company #211, president.

JOE CASSINI - Founding Member of Board Salute America (Los Angeles, California)

Mr. Cassini is a producer, choreographer, and director. He is currently the President of J. J. Productions and Founder and President of the Dance Hall of Fame. Mr. Cassini has produced, directed or choreographed many major stars including, Anne Margaret, Connie Stevens, Tom Jones, Lucille Ball, Fabian, Eric Estrada, Bobby Darin, and others. The Valentino Award and the Feather Award are among his awards. He received a lifetime achievement award in June of 2002 for his contributions to dance.

CAROL CONNORS - Founding Member of Board Salute America (Beverly Hills, California)

Carol Connors has been nominated for 10 major music awards, including, 5 Emmys, 1 Grammy, 2 Golden Globes, and 2 Oscars..... one for co-writing the theme from Rocky "Gonna Fly Now." She has also received numerous Gold and Platinum records and has been recognized by The John F. Kennedy University with an Honorary Doctorate in Fine Arts and Public Service. She sang the National Anthem at the Military Ball for President George Bush's inauguration in 2000 and now makes public appearances at appropriate events. She wrote the inspiring song "There's a Winner in You" which is the theme song for the Salute America Campaign.

SHARRIEFFA BARKSDALE-BLAIR - President, Salute America Campaign and Founding Member of Salute America Board (Lexington, Kentucky)

Ms. Blair was on the United States Olympic Team (1984). She is a former American record holder in the 400m hurdles and was an outstanding member of the University of Tennessee track team for four years. Ms. Blair is presently the Vice President for the USA Track and Field (USATF) Alumni Association. In 2005, Ms. Blair was appointed liaison for the Junior Pan Am Team by the USATF. Ms. Blair presently serves on the Board of Commissioners for Lex Linc. Mrs. Blair was appointed in 1999 by Kentucky Governor Paul E. Patton to the Council for Families and Children. She was the Head Track Coach (Women) and Assistant Track Coach (Men) for Kentucky State University and a former assistant track coach for Florida A&M. She is the assistant coach for the Dunbar High School track Team in Lexington, KY which won the 2005 State Championship. She has maintained key management positions during her career. In addition to being a motivational speaker, and conducting seminars, Mrs. Blair founded a girl’s dance troupe, the Kentucky Diamonds, manages singer Tracie Hines, and remain active in many community matters. Ms Blair was appointed to the Board of the NCAA in June of 2002.Ms. Blair was recently selected to be the 2004 USA Track and Field Asst. Coach for The Junior World Championship, which will be held in Italy.

Mr. Colley is Founder The CAN DO! Project and Producer/Arranger of “CAN DO!”, children’s music CD. Has produced hundreds of recordings, numerous stage productions and live performances. Has enjoyed regional hit records and one national/international record. Mr. Colley has performed with many top name personalities throughout the years including Bob Hope, Glenn Campbell, Art Linkletter, Phyllis Diller, The Beach Boys, Fabian, Bobby Rydel, Duane Eddy, Jan & Dean, and Seals & Crofts. Mr. Colley performed as lead or background vocalist on approximately 500 recordings. Has written ten national hits & approximately 300 songs, with air play in foreign countries including Spain, England, Germany, Italy, France, Belgium, the Netherlands, and other European and South American countries as well as USA, Canada, Mexico, Japan and Australia. Accomplishments include approximately 200 master recordings by such artists as Tom Jones, Rick Nelson, Pat Boone, Jackie DeShannon, Gary Lewis and the Playboys, Gary Puckett & The Union Gap, Kenny Rogers and many others. Colley’s songs are featured internationally on television specials and films including the popular 2003 sit-com “Scrubs”. Colley is a BMI affiliated songwriter and a member of the National Songwriters Academy. Twenty-five of his songs have been recorded by artists who have occupied the number one position on Billboard’s Top 100 charts.

Ms. Wilder is a presently, a professor of Graphic Design with Florida A&M. Additionally, she has taught Advertising Design at California State University, Northridge, California, Woodbury University, Burbank, California, The American University in Arabia. She has been a freelance production artist, project manager, and designer, on numerous national campaigns for Toyota, IBM, Disney and Motown Records to name a few. Over the years she has worked with University design classes to develop over twenty award winning city and statewide community based advertising campaigns, promoting environmental cleanup, recycling, anti-graffiti, literacy and driver safety. The current graphic project at Florida A&M is seat belt safety/motorcycle safety for the state of Florida. She is also an accomplished singer and songwriter having produced several country albums with her original material. See www.wildercountry.com.

On July 4^th 2006, Salute America and the Fort Moore Memorial Committee will produce a festival that will Salute Los Angeles, its history, its diverse cultures and its people. Los Angeles will be celebrated as the Creative Capital of the World because it hosts a diverse array of creative industries, diverse cultures, unfettered entrepreneurship, cutting edge technology, and is a birthplace for imagination. Major industries in Los Angeles are expected to participate.

This 15^th annual multicultural festival provides an entertaining day of learning and excitement for the whole family. It will celebrate L.A.’s first Independence Day of July 4^th 1847, and will include a parade with marching bands and dignitaries, historical reenactments, awards presentations, food vendors, display booths, live entertainment and much more. Set in historic downtown Los Angeles the festival will have a multicultural flavor with representation from virtually all cultures which make up Los Angeles. There will be Chinese line dancers, full dress Aztec Indians, El Pueblo entertainers, Buffalo soldiers, Gospel choirs, Korean groups, Russian artists and many others. This historic early Californio experience will be accented with early Californios bands, period costumes, cannon and musket fire, blacksmiths, pottery making, gold panning, music, food and dance, as well as a fireworks show and much more.

There will be 100 food booths for vendors to provide a taste of L.A. featuring food from the various cultures. There will be 100 display booths for the arts, crafts, and foreign embassies of L.A. as well as public service booths on homeland security, disaster preparedness, anti drug and alcohol information and a special CAN DO Kids room. Salute America “There’s a Winner in You” Extra Effort Awards will be given to CAN DO Kids, veterans, and many others that make a better Los Angeles.

The event will be widely publicized on radio, television and in the print media. There will be thousands of flyers and posters distributed. There will be hundreds of street banners to promote the event. Many organizations will participate in grassroots promotion to make purposeful as well as entertaining.

The event already draws substantial media attention because of July 4^th, it is the only event I downtown Los Angeles on that date, and because of the photo opportunities created by the cannon and musket fire, period costumes and dignitaries that attend. Sponsorship is needed to make this the biggest event in Los Angeles on July 4^th.

When originally conceived Los Angeles was envisioned as an art and cultural center for the world. Now, over 200 years later the dream continues. Los Angeles has become the "Creative Capital of the World" with an ever-greater destiny still unfolding in the 21st Century. Join us in a celebration of Los Angeles pride and cultural diversity.

In his Inaugural Address on July 1, 2005
Mayor Antonio Villaraigosa said:
"Dream with Me."

         LOS ANGELES – Today Carol Autenrieth, Chair of the Fort Moore Memorial Committee and Douglas Young, Founder of Salute America, announced there will be a special 2006 salute to the City of Los Angeles as the “Creative Capital of the World.”
          The salute will involve a series of events in Los Angeles that will include an official proclamation that Los Angeles is “The Creative Capital of the World.” A permanent memorial will be presented to the City and along with numerous awards to members of the creative community of Los Angeles for their contributions to the art, culture and humanities. Mayor Antonio Villaraigosa will be urged to declare July 4^th 2006, “Salute Los Angeles Day” to encourage all to honor LA’s history and contribution to the world.
         According to Ms. Autenrieth, “We are furthering the lead of Mayor Villaraigosa who stated ‘Dream we me’ in his inaugural speech as Los Angeles Mayor. Los Angeles is undisputedly the creative capital of the world. We feel the time to pay tribute to the City of Los Angeles is long overdue. As the home to the world's most cutting-edge companies, people, and trends we want to help celebrate Los Angeles for its cultural diversity and all it has achieved.”  Young added, “Salute America is proud to be part of this event honoring the City of Los Angeles. This is our way of saying, Los Angeles, ‘There’s a Winner in You.’”
        Two time Academy Award Nominee singer/songwriter Carol Connors inspiring song entitled “There’s a Winner in You” will be the theme song for the tribute. Connors sends a powerful message to L.A. and the world confidently urging all to "take your place, that's what winners do."
        Salute America and the Fort Moore Memorial Committee will urge all Angelenos to unite with pride for their city. Any individuals, organizations, media, or events that would like to participate or nominate a recipient for an award should contact Carol Autenrieth at (310) 864-9377.

The following is a list of potential organizations that may participate in the "Coalition for the Arts" organizing committee.

Miracle Mile Coalition
Hollywood Arts Council
Los Angeles Times
Sister City Festival
Los Angeles County Fair
AARP
United Way
American Cancer Association
California Senior Legislature, Arts and Humanities
Los Angeles County Museum
Los Angeles Chamber of Commerce
Miracle Mile Chamber of Commerce
Wilshire Chamber of Commerce
Hollywood Chamber of Commerce
Los Angeles Cultural Affairs Department
Los Angeles Department of Recreation and Parks
The Rotary
Boy Scouts of America
Girl Scouts of America
YMCA, YWCA
UCLA, USC
United Way, American Society
Los Angeles Bureau of Tourism
Foreign Embassies
LAPD and LAFD
CBS – NBC - ABC
Recording Companies
Microsoft
Dell Computer
Film Companies
MGM Studios – Paramount Studios – Warner Bros. – Disney
Farmers Market
Red Cross
Department of Homeland
M.A.D.D.
Anti-drug programs
And others

All of the above organizations listed above and more will be contacted.
POTENTIAL ORGANIZATIONS

A July 4^TH 2006 SALUTE to LOS ANGELES
L.A.’s First Independence Day Celebration
“When History and Culture Meet”

Los Angeles, California
___

(This is a proposed schedule which is subject to change)

6:00 a.m. - encampment continues all day

The California experience, hands on historical demonstrations
Blacksmith, adobe brick making, pottery, panning for gold,
Sourdough bread making, tortillas, butter churning, spinning,
Rag doll making, rope making, and quilting,
Buffalo soldiers shoe their horses
Early Californio music, fiddles playing, children’s games.
Military encampment, dutch oven cooking, military drills,
Laundry, see a brass mountain howitzer cannon

Fort Moore Reenactment of L.A.’s First Independence Day Celebration

Mayor Villaraigoso receives plaque

Los Angeles as “Creative Capital of the World”

Dignitaries fire six cannons in Salute to Los Angeles

Olvera Street program

Dignitary reception

1:00 p.m. to 2:00 p.m.

Presentation of Salute America Awards and Photos

6:00 p.m.

Music by early Californio Band - All in costume.
Featuring the Olvera Street Queen as the belle of the ball
Master Dance caller Walter Nelson will teach early California dance

Fireworks at exposition park with name headliner entertainment

[1] The Fort Moore Memorial Committee is a 501(c) 3 charitable organization established in 1997 located in the Fort Moore Garrison.

[2] L.A.’s First Independence Day commemoration began in 1991, some years with just a small group of people and Boy Scout Troop #560. In 1997, at the 150-year anniversary of this event, it expanded with a parade, cannon and musket fire, and volunteers from Fort Tejon State Historic Park dressed as United States Dragoons, and volunteers dressed as 1^st Iowa Volunteers (aka Mormon Battalion) who together re-enacted L.A.’s First Independence Day, some on horseback, and others providing the cannon fire and color guard. The event has grown in interest, and over the years has become an annual tribute to Los Angeles and its history.

[3] On the 4^th of July, 1847, in a ceremony involving 700 parading troops, the New York Volunteers Brass Band, and on-looking local townspeople and Indians, the 28-star U.S. flag was raised to a 13-musket salute by the 1^st United States Dragoons. The Fort was christened Fort Moore by Colonel Jonathan Stevenson, being named after Captain Benjamin Davies Moore, an officer of the First Dragoons gave his life at the Battle of San Pasqual.

[4] All alterations to Los Angeles City property must be approved by the Cultural Affairs Department.

Table of Contents

1. OVERVIEW OF 15th ANNUAL EVENT……. ……………………………………… 6